Pure Ionic Water™ - smart hydration.

Utilising our deep roots in water technology, and years of working with professional athletes the Pure Ionic Water™ E.A.U. (Enhanced Adsorption Ultrafiltration) system is the pinnacle of ultrafiltered, alkaline mineral water straight from your tap.

Our patented ultrafiltration and mineral enhancement process transforms your regular, everyday tap water into delicious, pure alkaline mineral water packed with antioxidants that refreshes and does good. Eliminating plastics, using no electricity and generating no waste our system is unique in quality and benefits for the planet.

Simply subscribe and we will send you an under sink box and a tap that attaches to your counter-top, once connected to your water supply you’ll have clean, crisp alkaline water in no time. After trying our water you’ll wonder how you ever managed without it.


A stable alkaline water that provides numerous benefits and unlike ionised water, doesn’t degrade quickly, keeping the benefits for longer.

Ultra Filtered

Better than ‘triple filtered’, ultra-filtered gets down to the micron particles, extracting hormones and microplastics that others miss.

Plastic Free

Simply fill any vessel with water, don’t buy bottled for out of home. We also filter microplastics out of the water and out of the eco-sytem so you can go 100% plastic free.

Elite Sport

Developed over years with Elite Sports, our nutrition profile is for everyone but used daily by elite athletes in football, rugby, cricket, the Olympics and many more disciplines.

Pure Ionic Water™ E.A.U. System
Pure Ionic Water™ E.A.U. System
Pure Ionic Water™ E.A.U. System
Pure Ionic Water™ E.A.U. System
Pure Ionic Water™ E.A.U. System
Pure Ionic Water™ E.A.U. System

Pure Ionic Water™ E.A.U. System

Designed to fit your life, our Pure Ionic Water™ E.A.U. (Enhanced Adsorption Ultrafiltration) system sits under your sink and delivers ultra-filtered alkaline and mineralised water, daily. We’ll send you new filters once a year with a freepost envelope so we can recycle your old ones.

Elite athletes drink Pure Ionic Water daily and the benefits are for everyone, young and old, as you tap into the best minerals for your body, including extra magnesium.

Put simply, our Pure Ionic Water™ E.A.U. System is the very best water you can get at home. There are many universal benefits to drinking our water, whereby everyone will gain in health, but some are dependent on your personal circumstances. If you're curious to learn more (click here to see the benefits of drinking Alkaline Water).

Drink Great

Our system is unique. Ultrafiltered water is down to the microns, eliminating microplastics, chemicals, bacteria and hormones. But we don’t stop there, we infuse the water with minerals after filtering, offering the best re-hydration and enhancement to the highest level. Pure Ionic WaterTM is the best you can drink.

Feel Great

We drink water every day. Straight water, in tea, coffee, food and out of home in bottles. Your Pure Ionic WaterTM water provides stable, healthy alkaline water which doesn’t degrade rapidly like ionised water does, it stays in peak condition so you can do the same.

Do Great

Pure Ionic WaterTM loves the environment, so we think about the planet in every step we take. Our system uses no power, no chemicals, and produces no waste, with yearly filter changes that get recycled and not trashed.  We work in close partnership with the Water Smart Foundation, supporting causes such as eliminating tons of single-use plastics as an ongoing mission to help protecting the natural Earth.