Blues fans, stay healthy. Stay hydrated. Stay Blue.
Pure Ionic Water is proud to continue as the Official Hydration Partner of Birmingham City Football Club for a second consecutive season in 2026/27.
As we back the Blues on their ambitious journey, we’re giving every supporter the chance to bring elite-level hydration into their own home.
Use code BCFC for £50 off + FREE installation.
Why Pure Ionic Water?The same hydrogen-rich, antioxidant alkaline water trusted by the club is now available for your home.
- Filters up to 99.98% of pollutants found in tap water
- Removes microplastics, heavy metals, chlorine, pesticides, PFAS, hormones, bacteria and more
- Delivers pure, hydrogen-rich alkaline water that supports better hydration and recovery
- Discreet under-sink system, no power required, no waste, no fuss
- Trusted by elite athletes and Michelin-star kitchens alike
From the training ground to the terraces, and now to your kitchen.
Exclusive Offer for Birmingham City SupportersUse Code: BCFC
- £50 off your Pure Ionic Water system
- Free professional installation (normally £125)
Backing the Blues for Another SeasonWe’re proud to stand alongside Birmingham City as Official Hydration Partner for the 2026/27 campaign, our second year supporting the club and its passionate fanbase. When you choose Pure Ionic Water, you’re not just upgrading your water, you’re joining a partnership that powers the Blues both on and off the pitch.
Stay pure. Stay Blue .Use code BCFC at checkout = £50 off + Free installation worth £125