Pure Ionic Water is the official hydration partner of Birmingham City Football Club, one of the most ambitious projects in European football. The partnership is built on a shared vision for empowerment, bold visions, and belief in providing the best quality health & wellness products to elite athletes, fans, and the wider UK population.

Pure Ionic Water is available to first-team and academy players, staff and fans across the training ground, offices and St. Andrew’s Stadium. Jeremy Dale, Chief Executive Officer of Birmingham City Football Club, added: “The health and performance of our players is at the core of everything we do, and Pure Ionic Water represents an exciting step forward in ensuring they have the very best tools to succeed. We’re delighted to welcome Pure Ionic Water to the BCFC family as we continue building momentum on and off the pitch.”