CASE STUDIES
Trusted by those who
expect more from water
From elite sports to premium hospitality and high-performance environments, Pure Ionic Water supports performance, well-being, and everyday excellence.
FEATURED CASE STUDIES
Longines Global Champions Tour Monaco
At the Longines Global Champions Tour Monaco, Pure Ionic Water provided fresh, high-quality hydration for riders, grooms, staff and visitors, while horses had access to the same filtered water for drinking and washing. Refill stations and reusable bottles offered a more sustainable approach across the event, helping reduce reliance on single-use plastic.
Underground Cold Brew Coffee
What truly sets Underground apart is its commitment to unmatched quality. Every batch is brewed using Pure Ionic Water, engineered for absolute clarity and purity. By removing avour-distorting minerals and impurities, Pure Ionic Water allows the beans’ natural sweetness, aromatics, and smoothness to shine through.
Birmingham City FC
Owen Woodley, lead nutritionist, is bringing in Pure Ionic Water (PIW) as part of the player performance and recovery strategy. This isn’t average bottled water. It’s ultra-hydrating, packed with natural minerals, and supports the body before, during, and after intense football sessions.
The Broadcaster
Since introducing Pure Ionic Water, The Broadcaster has transformed its approach to serving water, combining elevated guest experience with practical operational improvements. With sleek, branded bottles and an advanced chilling system, Pure Ionic Water has brought both style and substance to the venue’s service offering.
Chez Norma
When Norma opened its doors in 2022 in the heart of Monaco, it did so with a bold vision: to combine authentic Italian cuisine with sustainable, premium hospitality. Central to this vision is Pure Ionic Water, which has been poured at Norma since day one and continues to play a vital role in the restaurant’s daily
service.
