Trusted By The Trade - Pure Ionic Water & The Bald Builders

We want to upskill 1000+ plumbers with Pure Ionic Water

The Bald Builders are a hugely popular UK construction industry duo, or as we like to call them -  Brad and Sam. Comedians, content creators, radio presenters, and active tradesmen who have built a massive, engaged community of builders, plumbers, electricians, roofers, plasterers, and other tradespeople across social media (Instagram 291K+ followers, YouTube, TikTok 1Mil+ followers, Facebook), their morning breakfast radio show on Fix Radio (6-9am weekdays), podcasts, animated content, books, and real site/build videos.

 

Their brand embodies authentic, no-BS trade life: hard graft, site chaos, trade secrets, humor, relatable fails/fixes, business advice for trades running companies, and championing the everyday tradesperson. They've grown to represent/ambassador for over 3 million in the broader construction community, with content that resonates deeply in the trade — positioning themselves as voices "by the trade, for the trade."

 

The history of Pure Ionic Water partnering with Brad & Sam started when one of their customers asked the gents to fit one of our systems. They were so impressed with the technical details, but also the water that was delivered they got in contact and we were fast friends, bonding over quality and trusted products that give back to the hard working people who install them. Pure Ionic Water has two main systems: the PureIoniQ under sink system and the Pure Soft whole house system. Both are the pinnacle of their category for the customer delivering the very best water for homes.

Join the Water Revolution

The Bald Builders want to reach 1000s of Active Plumbers & Tradespeople 

Trusted Voices of the UK Trade – Trust Pure Ionic Water

 

The Bald Builders' massive community of builders, plumbers, sparkies, roofers and more knows real graft — and they know who they trust.


Pure Ionic Water is Partnering with the lads to train plumbers about their products, then give them guaranteed work, and money for installing.

Key Benefits

  • Market Leading Technology — we’ll teach plumbers how our products are market leading. They filter better, enhance the water and are the very best at solving issues at home and for people’s daily lives.
  • Genuine Trust & Credibility — The Bald Builders are tradesmen turned trade legends. They back our products "by the trade, for the trade," not some corporate ad.
  • Investment in Skills — We’ll help plumbers upskill, so they have more knowledge and are able to authentically discuss with clients their home water needs.
  • Proven Conversion Power — Whoever sells the product in home, us or you, when you’re installing there’s potential for an upsell that’s simple and beneficial for households as we have tiers of products.
  • Earn As You Work — For every installation, you’ll get paid on account to spend as you see fit.

The fastest growing home solution for water in the UK 

With people signing up daily from 5 Star Restaurants to households up and down the country, we’re making an impact and want you to work with us on a local level for a nationwide company that’s investing in the future. Real tradespeople. Real recommendations. Real results.

Sign Up Now

Let’s get some training set up. It’s quick and easy to become a water expert.

Let's get your company in front of more customers.

 

Proudly ‘Trusted By The Trade’ & working with the trade | © 2026 Bald Builders LTD | Trusted by real plumbers & builders across the UK.