West Bromwich Albion players drink super-premium performance water known as Pure Ionic Water™(at the training ground) to aid performance and recovery.

With this fantastic subscription offer, West Bromwich Albion fans can drink great-tasting, fresh, hydrogen-rich and contaminate free mineral water 24/7 whilst supporting The Albion Foundation with a substantial 50% of the sale proceeds will be donated back to the charity to help continue their positive work within the local community.

For all loyal fans, you’ll be subscribing to:

  • Drink the same nutritionally exceptional water as the players
  • Healthy hydration on tap at home
  • Significantly reduce plastic waste
  • All this and more for less than £1 a day

  • Did you know not all water is the same?

    Pure Ionic Water™ is ultra filtered, then enriched with minerals (electrolytes & antioxidants), helping maintain essential hydration balance. Take a look at the long list of benefits below.

    Pure Ionic Water™ System
    Pure Ionic Water™ System
    Pure Ionic Water™ System
    Pure Ionic Water™ System
    Pure Ionic Water™ System

    Pure Ionic Water™ System

    £30.00 Save £-30.00
    Tax included.


    Designed to fit your life, our Pure Ionic Water™ EAU (Enhanced Adsorption Ultrafiltration) technology sits under your sink and delivers ultra-filtered alkaline and mineralised water daily. We’ll send you new filters once a year with a freepost envelope so we can recycle your old ones.

    Your ESG (Environmental Social Governance) subscriber member benefits:

    •    Pure Ionic Water™ system on subscription for less than £1 per day

    •    Choice Of A Free Faucet Or Optional Upgrades

    •    Up to £180 voucher to be spent on quality bespoke faucets valid three years

    •    Discount on all upgrade system products offered

    •    Recommend a friend and qualify for a £30 voucher to be used on subscription payments or equipment upgrades

    •    As an ESG member, you can stop your subscription at any time by returning the Pure Ionic Water™ system and restart again within the first three years.

    Put simply, our Pure Ionic Water System™ is the very best water you can get at home. There are many universal benefits from drinking our water, whereby everyone will gain in health, but some are dependent on your personal circumstances. If you're curious to learn more (click here to see the benefits of drinking Alkaline Water).