Strength and Grace has committed to supporting the elimination of plastic bottles from sports (directly and indirectly) that are used for holding water. S&G encourages their clients to drink Pure Ionic Water™ because of all the benefits to performance and recovery.

With this fantastic subscription offer, Pure Ionic Water™ allows fans to drink great-tasting, fresh, clean mineral water 24/7.

Our subscription offer enables:

  • 24/7 high-quality water free from contaminants, hormones and microplastics
  • Reduce plastic waste
  • Preferred drinking water of elite athletes
  • All for less than £1 a day

  • Did you know not all water is the same:

    Pure Ionic Water™ is enriched with minerals (electrolytes), helping maintain essential hydration balance. Since 2006 it has been the water of choice of Elite Sports, players, athletes, and clubs.

    Take a look at the long list of benefits below.

    Pure Ionic Water™ System
    Pure Ionic Water™ System
    Pure Ionic Water™ System
    Pure Ionic Water™ System
    Pure Ionic Water™ System

    Pure Ionic Water™ System

    £30.00 Save £-30.00
    Tax included.


    Designed to fit your life, our Pure Ionic Water™ EAU (Enhanced Adsorption Ultrafiltration) technology sits under your sink and delivers ultra-filtered alkaline and mineralised water daily. We’ll send you new filters once a year with a freepost envelope so we can recycle your old ones.

    S&G is a selected Environmental Hydration Partner whose clients drink Pure Ionic Water daily. Our water benefits are for everyone, young and old, as you tap into the best minerals for your body, including extra magnesium. 

    Your ESG (Environmental Social Governance) subscriber member benefits:

    •   Pure Ionic Water™ system on subscription for less than £1 per day

       Free Faucet

    •   Up to £180 voucher to be spent on quality bespoke faucets valid for three years

       Discount on all upgrade system products offered

       Recommend a friend and qualify for a £30 voucher to be used on subscription payments or equipment upgrades

       As an ESG member, you can stop your subscription at any time by returning the Pure Ionic Water™ system and restart again within the first three years. 

    ESG recognition certificate from the Water Smart Foundation for the #BigBillionBottleBattle

    Put simply, our Pure Ionic Water System™ is the very best water you can get at home. There are many universal benefits to drinking our water, whereby everyone will gain in health, but some are dependent on your personal circumstances. If you're curious to learn more (click here to see the benefits of drinking Alkaline Water).